Neuron launches third Helmet Safety Awareness Week with national road safety partners!

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Neuron launches third Helmet Safety Awareness Week with national road safety partners!

Our road safety partners share their top reasons for helmet use and why they are the single most important way for riders to protect themselves

We are launching our third-annual Helmet Safety Awareness Week on Monday 18 September in partnership with Australian Road Safety Foundation (ARSF), Traffic Injury Research Foundation (TIRF) in Canada, Brake New Zealand and the Royal Society for the Prevention of Accidents (RoSPA) in the UK. 

Safety is a cornerstone of Neuron’s business and with international research showing that 28% of e-scooter injuries occur to the head or neck, Neuron and their partners are calling for all riders to remember to put on a helmet. During the campaign there will be extra education initiatives and incentives that can help to increase helmet awareness and use.

Here are the top five compelling reasons to wear a helmet:

  1. Enhancing Personal Safety: Wearing a helmet significantly reduces the risk of sustaining a severe injury by an impressive 70%. It acts as your reliable safeguard, offering crucial protection in the event of an unforeseen accident.
  2. Legal Compliance and Financial Savings: Embracing helmets isn’t just a personal choice; in many cities around the world it’s also a legal requirement. By wearing a helmet, you not only follow the law but also avoid heavy fines, ensuring journeys remain safe, legal and also budget-friendly.
  3. Increased Visibility for All: Beyond personal safety, helmets serve as a means of increasing your visibility on the road. Bright helmets ensure that you’re noticed by fellow commuters, contributing to safer shared spaces.
  4. Protection from the Weather: Helmets are not just for impact protection; they also shield you from the elements. Whether it’s rain, wind, or harsh sunlight, your helmet acts as a reliable barrier, making your rides comfortable regardless of the weather.
  5. Leading by Example: As a responsible road user, you hold the power to set a positive precedent for others. By donning your helmet, you inspire a culture of safety-conscious behaviour, making streets safer for everyone.

In 2020 Neuron launched the world’s first app-controlled Helmet Lock which integrates a helmet to every e-scooter and e-bike. Riders are encouraged to take an in-app ‘Helmet Selfie’ before their trip and earn free credits as well as visit our online ScootSafe Academy for more incentives by completing city-specific training content.

Continue ReadingNeuron launches third Helmet Safety Awareness Week with national road safety partners!

Neuron launches its latest Impact Report to highlight the positive impact on the community!

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Neuron launches its latest Impact Report to highlight the positive impact on the community!

Read full report here

We are thrilled to launch our latest Impact Report which shows how we are driving positive change in the communities we operate in. The report also outlines our progress in becoming Carbon Negative by 2025 while quantifying the economic benefits of e-scooters and how Neuron is reducing mobility barriers for all.

We clocked over 9 million trips in 2022 with 45% of all trips replacing a car journey, eliminating 1,205 metric tonnes of CO2. We also conducted an in-depth analysis of our Scope 1, 2 and 3 emissions in 2021 to create a baseline for future measurements. In a first for the industry, we also designed and manufactured our latest e-scooter, the all-new N4 e-scooter, with 80% recycled aluminium.

For the first time, we quantified the significant economic contribution our operations are making in the cities we serve. Globally, seven in 10 Neuron trips resulted in a purchase at a local business, and in Australia, this translated to each e-scooter contributing a massive spending of $70,000 each year. 

To create meaningful employment opportunities for people from a diverse range of backgrounds, Neuron worked closely with non-profit organisations including Workskil Australia, Recovery Your Way and Killara Foundation among others.

Providing a new perspective on e-scooter riders, we highlighted how 5% of Neuron users have a disability or mobility impairment. More riders are also benefiting from heavily discounted or free concession passes as we continue to bring Neuron Access, our global equity and accessibility programme, to more parts of the world. 

Safety is at the heart of everything we do. We launched our online riding school, ScootSafe Academy, to gamify rider education and deliver refresher training for those who break the rules. We delivered a range of safety initiatives including our annual Global Road Safety Week, where we teamed up with our national road safety partners and leading sight-loss charities to create a series of rider education materials to promote “Safer Streets for All”.

Continue ReadingNeuron launches its latest Impact Report to highlight the positive impact on the community!

Neuron to launch e-scooters in Wollongong with a range of cutting-edge safety features!

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Neuron to launch e-scooters in Wollongong with a range of cutting-edge safety features!

With a strong track record of partnering with cities and leadership in the safety and innovation space, Neuron has been selected to provide e-scooters in Wollongong

We’re thrilled to announce that Neuron has been selected to provide e-scooters in Wollongong as part of a 12-month trial with Wollongong City Council. The trial will launch with an initial 300 safety-first e-scooters on Friday, September 29. 

Wollongong locals and visitors will be able to access shared paths as well as local roads and on road bicycle lanes within the riding area. The area will cover parts of the city centre as well as North Wollongong, Keiraville and Woonona and extend as far North as Sandon Point.  Riders will also be able to access key Wollongong destinations including Wollongong University, WIN Sports and Entertainment Centre, Stuart Park and many of the city’s coastal beaches. 

Safety remains at the heart of everything we do. Riders in Wollongong will benefit from visibly larger 11.5” wheels, wider footplates and an app-controlled Helmet Lock and geofencing technology to control where e-scooters are ridden and parked, and how fast they can travel in certain areas. Other features include a topple detection, a 000 emergency button; voice guidance and a Follow My Ride feature.

Users can visit our online riding school, ScootSafe Academy, for their local riding rules and earn free credits for future rides. Our Safety Ambassadors will also be out in greater numbers at key areas of the city to equip new riders with the confidence to safely ride and park our vehicles.

Riders will be able to unlock and use the e-scooters through Neuron’s user-friendly app, which can be downloaded from the App Store or Google Play. 

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Neuron analyses rider demographics to enhance adoption and safety!

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Neuron analyses rider demographics to enhance adoption and safety!

Once thought of as just “boys’ toys”, e-scooters are now widely-adopted by all genders as a mainstream transport option

Today we launch our latest report, Bridging the E-scooter Gender Gap: Enhancing Adoption and Safety, which analyses how the adoption, usage and perception of e-scooters differ between men and women. The research provides valuable insights into how cities can make safer and more inclusive micromobility programmes for all.

According to survey data, a gender gap exists across our markets with a split of 59% male and 40% female riders. However, significant advancements in e-scooter design and regulation in recent years have meant that e-scooters are no longer regarded as just “boys’ toys”. In fact, a higher proportion of younger women (16 – 34 years) worldwide are now actively choosing to ride e-scooters compared to their male counterparts (60% vs 52%).

Various factors have contributed to the gender gap including the stark differences in risk tolerance, with female riders prioritising safety to a greater extent, as opposed to males who valued speed and handling. Early adoption of private e-scooters was predominantly led by younger men, and this accelerated their uptake of rental e-scooters which are now seen in many cities worldwide.

City infrastructure is reported to play a crucial role in e-scooter adoption rates. When asked what would significantly improve ridership, 73% called for cities to provide more protected lanes while 89% would like more parking stations with physical identifiers like painted bays. Males were also found to favour the provision of infrastructure which improved access and connectivity, while females wanted better riding conditions.

Increasingly cities, as well as riders, are recognising that rental e-scooters provide an important transport service for the night time economy. Hospitality and healthcare workers turn to e-scooters for their affordability compared to taxis and ride-hailing services, while some women felt safer travelling on an e-scooter alone at night compared to walking or public transport. 

It’s clear more women than ever before are seeing e-scooters as a great way to travel. As we deepdive into Neuron’s data and research, the report offers key recommendations for policymakers, urban planners, city transport teams and e-scooter service providers to foster a more inclusive and safer e-scooter ecosystem for all.

Continue ReadingNeuron analyses rider demographics to enhance adoption and safety!

Neuron to launch e-scooters in Frankston!

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Neuron to launch e-scooters in Frankston!

Our safety-first e-scooters will be gradually rolled out in Frankston’s city centre and foreshore area

We are delighted to have been selected to provide e-scooters in the Frankston City Council as part of a four-month trial. From May 18, 75 of our safety-first e-scooters will join our existing e-bike program which launched in January 2022. The e-scooter riding area will take place in a section of the current e-bike area, allowing for shorter distance trips in Frankston’s city centre and foreshore area. 

Neuron’s selection in the city is due to a strong track record of partnering with cities, and our leadership when it comes to safety and innovation. We currently operate in all three e-scooter trials in Victoria including Ballarat from 2021 and Melbourne from 2022

Neuron’s e-scooters help reduce car use and congestion, improve air quality, as well as boost the local economy. According to a recent report by Australian Economic Advocacy Solutions (AEAS) economist Nick Behrens 65% of our e-scooter trips in Melbourne result in a purchase, resulting in an average spend of $65.97 at local businesses per trip. Cumulatively Neuron’s e-scooters contributed a massive $135.74 million in direct, indirect and enabled economic activity during the first 12 months in Melbourne. 

Neuron’s e-scooters have been purpose-built to a commercial grade, specifically for renting and are fitted with cutting edge safety-features including; an app-controlled helmet lock, voice guidance, a Follow My Ride feature, an emergency button and topple detection. Geofencing will also ensure they are parked in one of the many designated parking locations across the riding area. The trial will also launch with Neuron’s new Augmented Reality (AR) Parking Assistant technology which will further improve parking compliance. 

Riders will be able to unlock and use the e-scooters through Neuron’s user-friendly app, which can be downloaded from the App Store or Google Play and set up in a matter of minutes. To learn how to ride safely, users can also visit our industry leading education platform ScootSafe Academy, an interactive, online riding school with city-specific training content that can help to educate riders. 

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Continue ReadingNeuron to launch e-scooters in Frankston!