In 2023, our riders across Australia, New Zealand, Canada and the UK clocked up over 15 million kilometres. That’s like going to the moon and back 20 times. And 46% of these journeys replaced a car trip, saving an estimated 1125 tonnes of CO2 emissions.

In our 35 cities globally we continued our commitment to provide an inclusive and accessible transportation solution. We analysed how the adoption, usage and perception of e-scooters differ between men and women in our 2023 Report Bridging the E-scooter Gender Gap finding that 40% of our riders are women. Our research also found 5% of our riders have a disability or mobility impairment, and Neuron’s e-scooters have empowered them to travel further and more frequently. Our research continues to provide valuable insights into how cities can make safer and more inclusive micromobility programmes for all.

Throughout 2023 we have continued our leadership in technology.  In April we introduced our Augmented Reality (AR) Parking Assistant to enhance parking compliance in cities where designated parking stations are in effect. Powered by Google’s ARCore Visual Positioning System (VPS), the AR Parking Assistant complements the use of GPS to more accurately locate Neuron vehicles so they are parked precisely within a parking station. 

In May we also launched our all-new N4 e-scooter in Australia. Designed in-house to deliver unparalleled comfort and stability, the N4 delivers a smoother, faster and more predictable acceleration, and best-in-class hill climbing ability.

Of course, we didn’t forget about safety. Throughout 2023 we regularly ran initiatives to promote safety, including both online and in-person safety events. To round out the year we are currently running our third-annual Festive ScootSafe campaign to further promote safe riding over the summer holidays. Earlier in the year, we renewed our commitment to promote “Safer Streets for All” during  UN Road Safety Week in May, and we provided extra education initiatives and incentives that can help to increase helmet use during Helmet Safety Awareness Week in September.  We also continued to run ScootSafe events in all of our cities, and thousands of riders visited our online riding school ScootSafe Academy for incentivised city-specific training materials.

We’d like to say a big thank you to our wonderful cities, and loyal riders, for their continued trust and support. We look forward to sharing many more exciting journeys with them over the coming year.

We are launching our third-annual Helmet Safety Awareness Week on Monday 18 September in partnership with Australian Road Safety Foundation (ARSF), Traffic Injury Research Foundation (TIRF) in Canada, Brake New Zealand and the Royal Society for the Prevention of Accidents (RoSPA) in the UK. 

Safety is a cornerstone of Neuron’s business and with international research showing that 28% of e-scooter injuries occur to the head or neck, Neuron and their partners are calling for all riders to remember to put on a helmet. During the campaign there will be extra education initiatives and incentives that can help to increase helmet awareness and use.

Here are the top five compelling reasons to wear a helmet:

1. Enhancing Personal Safety: Wearing a helmet significantly reduces the risk of sustaining a severe injury by an impressive 70%. It acts as your reliable safeguard, offering crucial protection in the event of an unforeseen accident.
2. Legal Compliance and Financial Savings: Embracing helmets isn’t just a personal choice; in many cities around the world it’s also a legal requirement. By wearing a helmet, you not only follow the law but also avoid heavy fines, ensuring journeys remain safe, legal and also budget-friendly.
3. Increased Visibility for All: Beyond personal safety, helmets serve as a means of increasing your visibility on the road. Bright helmets ensure that you’re noticed by fellow commuters, contributing to safer shared spaces.
4. Protection from the Weather: Helmets are not just for impact protection; they also shield you from the elements. Whether it’s rain, wind, or harsh sunlight, your helmet acts as a reliable barrier, making your rides comfortable regardless of the weather.
5. Leading by Example: As a responsible road user, you hold the power to set a positive precedent for others. By donning your helmet, you inspire a culture of safety-conscious behaviour, making streets safer for everyone.

In 2020 Neuron launched the world’s first app-controlled Helmet Lock which integrates a helmet to every e-scooter and e-bike. Riders are encouraged to take an in-app ‘Helmet Selfie’ before their trip and earn free credits as well as visit our online ScootSafe Academy for more incentives by completing city-specific training content.