Neuron celebrates Global Road Safety Week to promote safer streets for all!

Our campaign will highlight how riding and parking responsibly can help improve safety outcomes for different members of our communities

We are marking this year’s Global Road Safety Week by teaming up with Blind Citizens Australia (BCA), the Royal National Institute of Blind People (RNIB), Thomas Pocklington Trust, Councils, our national safety partners and the local police force to promote safer streets for all from 14-22 May 2022. 

The campaign will explore community perspectives around e-scooter use and highlights how responsible use of e-scooters, including good parking, not riding on pavements and maintaining a safe distance from other road users can improve safety outcomes and reassure the entire community. This is especially so for the visually-impaired, those with guide dogs, wheelchair users and the elderly.

#ScootSafe events will be held in every Neuron city during the campaign and participants who take part in a short briefing will earn credits for future rides. To further encourage responsible parking, incentives will be increased during the week when e-scooter trips are ended in a Preferred Parking Zone. 

Since launching incentivised Safe Rider Quizzes tailored for every city last Road Safety Week, Neuron’s in-app Safety Center has helped over tens of thousands of our riders familiarise themselves with their local riding rules.

Part of this includes a series of light-hearted videos, albeit with serious messages. The videos will be promoted via a paid social media campaign to encourage viewers to be mindful of their surroundings and considerate of different groups of pedestrians. By watching these videos, participants can take part in Neuron’s social media competition on Instagram and stand a chance to win up to a month of unlimited free rides!

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