This year, our riders completed 5.9 million trips, covering over 11 million kilometers. With 45% of these journeys replacing car trips, we’ve avoided approximately 800 tonnes of CO2 emissions. We maintained our position as the leading operator in Australia and Canada while continuing to operate with transparency, integrity, and accountability in over 30 cities across four markets. We are deeply grateful for the trust our council partners and riders have placed in us.
In early December, we returned to Brisbane as its longest-serving e-scooter provider, bringing renewed energy and commitment after a brief hiatus. In Canada, we relaunched at the start of the season in 16 cities while also expanding to Edmonton and St. Albert, extending the benefits of micromobility to more communities. Our safety-first, collaborative approach has been widely recognised, with councils extending or renewing our services in cities including Wollongong and Busselton in Australia, and Newcastle in the UK, amongst others.
In Melbourne, we enhanced safety with our proprietary ‘ScootSafe Vision’ system, equipping e-scooters with AI-powered cameras to detect footpath riding and alert riders to pedestrians in their path. Partnering with Launch Housing, we offered free rides to their staff and organised guided e-scooter tours to raise awareness about homelessness. While the City of Yarra and City of Port Phillip continue to benefit from our services, operations in the City of Melbourne are currently paused as we focus on a reset and potential return to the city.
Safety remained a major focus as we conducted in-person and online rider education campaigns for the fourth consecutive year in partnership with road safety charities worldwide. During Road Safety Week, we emphasised safe sidewalks (or footpaths/pavements) to protect the wider community. For Helmet Safety Awareness Week, we equipped our e-scooters with golden helmets and extra incentives to promote their use. We then rounded off 2024 with our Festive ScootSafe campaign, sharing top tips for safe riding during the holiday season.
To help cities achieve their sustainability goals and reduce their reliance on cars, we released localised versions of our ‘Unlocking the Potential of Rental E-scooters’ report for Canada and New Zealand. These reports explore best practices for running an e-scooter program, offering insights into rider demographics, technological innovations, and the social, economic and environmental benefits of e-scooters.
Finally, closing off the year on a high note: our CEO, Zach Wang, was named EY Entrepreneur of the Year 2024 Singapore. This recognition is a testament to his leadership, work ethic, and our mission of connecting people and places in a safe, convenient, and fun way.
As 2024 comes to an end, we are excited to continue serving our wonderful cities and loyal riders in 2025. Thank you for the trust and support, and we can’t wait to ride with everyone again in the new year!
