25 June 2021
Neuron launches Helmet Selfie campaign in Korea to incentivise helmet use!
Riders who take a “Helmet Selfie” will be awarded more incentives, effectively waiving the unlocking fee for their next ride
25 June 2021
Our riders can now protect themselves and follow the law while earning more free e-scooter credits! Simply put on a safety helmet and take a photo through our world-first in-app “Helmet Selfie” feature before riding our e-scooters. By doing this during the campaign, riders can earn a 1,000 KRW incentive, which will effectively waive the unlocking fees for their next ride.
To encourage helmet use, the campaign was launched a month following the implementation of Korea’s revised Road Traffic Act, which makes it mandatory for all e-scooter riders to wear a safety helmet. Users caught riding without wearing a helmet risk a 20,000 KRW fine.
Just like seat belts for drivers, helmets are the single most important piece of safety equipment for e-scooter riders. Our e-scooters are equipped with the world’s first app-controlled Helmet Lock, ensuring the availability of helmets especially for safety-conscious riders. Other pioneering safety features include: geofencing technology, topple detection, a 119 emergency button, voice guidance, a “Follow my Ride” function and more.
According to a recent survey conducted by Neuron and the Citizens’ Coalition for Safety, almost one in two riders believe that safety helmets should be provided by e-scooter operators. Since helmet use became mandatory by law, our ridership in Seoul and Ansan has increased by 40% to 60%.
Never let a bad hair day stop you from protecting yourself because safety never goes out of style. Take a “Helmet Selfie” today!
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